A kurti is the conventional clothing choice for a majority of Indian women and is even popular worldwide thanks to the comfort and versatility it offers.
Designers kurtis can be donned on every occasion; be it weddings, college, or even as ethnic wear to the office if formals are not mandated.
While changing traditions have transformed the buying preferences of women significantly, kurtis have remained the go-to choice for a variety of reasons. Various designer brands tap into the immortal elegance of kurtis perfectly with modern designs and magnificent thread work.
Following is the look at the best designer brands in 2021 that will help you take your fashion game to the next level.
5 Top Brands of Designers Kurtis
The multifaceted utility of kurtis makes them an exceptionally popular vestiary choice for most women; to be donned daily or on special occasions and events.
Boutiques and ethnic brands, nowadays, have become more creative with fashion, offering a deluge of designer suit options to women looking to keep up with the latest trends.
Here are a few top brands to look out for to avail the best kurtis in 2021:
Since its inception in 1997 Kolkata, Pantaloons operates in more than 160 cities all over the country.
It is one of the largest growing large format retailers, with more than 200 licensed and international brands at its stores. Apart from these, there are 24 in-house brands, the most famous of which include Rangmanch and Ajile.
Rangmanch Kurtis is very popular among customers, as the brand highly focuses on fusing tradition with modern trends in fashion.
As such, you will find a wide range of collection from classic to contemporary kurtis at the stores.
Our recommendation: Rangmanch by Pantaloons Women’s A-Line kurta White
Founded in 2004, Libas Designs Ltd. is an online fashion retailer with a global presence. Outshining in designers kurtis, their team has created a unique style illustration that is an exceptional blend of indo-western culture.
Their team of in-house expert tailors also excels in curating elegant designs that match the wearer’s measurements correctly. Their couture section houses one of the country’s most premium ethnic and contemporary ensembles of kurtis, lehengas, and sarees.
Our recommendation: Libas Women’s Printed layer kurti with golden edging
Since its launch in 1988, Biba Apparels has consistently offered some of the best traditional Indian wear for women and girls. The brand focuses on making contemporary ethnic fashion affordable, which is aptly reflected in its wide range of kurtis, churidars, and dupatta sets.
To tap into the growing e-commerce model, biba.in was launched in 2014. The website has on sale some of the most beautiful kurti designs in extensive threading and embroidery patterns.
The brand also has ties with Bollywood and has provided costumes for many movie projects.
Our recommendation: Biba Women’s kurta with asymmetrical hemline
Hardly any brand can compete with Aurelia’s designs of Indian ethnic dresses fused with modern influences. Found by the owners of another designer brand W, Aurelia now has a global presence with stores in Mauritius, Sri Lanka, and Kathmandu.
Aurelia’s designs are heavily influenced by the advancements of the fashion industry in western countries. As such, fusion kurtis designed for office-wear and formal events are extremely popular among working women who seek a balance between quality clothing and sharp pricing.
Our recommendation: Aurelia Women’s Straight Kurta Pink
Established in 2000, this traditional-wear designer and retailer utilises only the best quality fabrics, creating a unique fusion of elegant ethnic cultures and modern advancements in the fashion industry.
The company has carved a reputation out of creating some of the most elegantly designed ethnic wear.
With a wide range of products like kurtis, formal wear, party wear, and indo-western dresses, you’ll never have to worry about going out of style.
Our recommendation: Lakshita Enterprises Women’s Cotton Printed Anarkali Kurta
With these 5 designer brands, choosing the best in ethnic-wear can become a cakewalk.
Buying your next kurti can be even more beneficial if you are part of a loyalty program like PAYBACK. When you make your purchase on platforms like Amazon, Flipkart, or AJIO via PAYBACK, you can earn assured reward points on each transaction.
- You can then redeem these points on your favourite brands and products for exciting offers and discounts.
- PAYBACK rewards points can also be redeemed for Amazon e-vouchers at no extra cost.
- Before making a purchase, check for any coupons that allow you a chance to earn even more reward points.
However, merely going by a kurti’s designs as the parameter to purchase it can be counterproductive. There are a few other factors that you must take note of.
Want to know more? Read along!
Factors to Consider Before Buying a Designer Kurti Online
When you purchase designers kurtis from a store, you have the advantage of feeling the fabric with your own hands. This allows you to select clothes made from the best of fabrics.
However, online shopping is a lot different.
You cannot feel the fabric with your own hands, and instead, have to rely on the manufacturer’s words before making an online purchase. Make sure that you read the manufacturer specifications thoroughly below the product image and details.
Another luxury of that you have to relinquish while ordering online is fitting. Online, the listing is usually accompanied with the garment’s sizes like XS, S, M, L, and XL.
Generally, you should find a reference chart listed alongside the product as well. To make sure that you buy the correct fit, refer to this chart before you select a size for a particular dress.
India is blessed to have region-specific threading and embroidery patterns like chikankari, phulkari, Rajasthani patchwork, and Zardozi.
Unlike Indian ethnic dresses, like sarees and salwars, kurtis look elegant with a little embroidery. Instead, factors like its threading and finish hold more importance when it comes to the final look of your kurti.
If you have a particular threading pattern in mind that matches your taste, you can try specifying that in your search results to find the perfect dress for you.
Finally, you also need to keep your budget in mind, primarily so that you can resist the temptation of buying that fancier kurti.
Better fabric and intricate embroidery can hike the prices; therefore, it becomes mandatory to set a spending limit that you do not cross at all costs.
However, PAYBACK’s loyalty program can help you out in this instance. As mentioned earlier, you can redeem your accumulated rewards points to avail attractive discounts on your favourite brands.
Tip: Keep an eye out on exciting discounts during e-commerce sales such as Amazon, Flipkart, and AJIO sales.
Shopping for designers kurtis is now more thrilling with PAYBACK’s loyalty program membership. Before you buy anything on one of our partner websites, make sure to visit the rewards catalogue to gather more information on how to earn more rewards points.